Hollywood actor Bradley Cooper has been announced as the new ambassador for IWC Schaffhausen, and stars in the Swiss watch brand's IWC Pilot campaign.

IWC posted several campaign images on Instagram, captioned 'For the first time IWC launches a global advertising campaign with Brand Ambassador #BradleyCooper. Remarkable co-star of the campaign the IWC Big Pilot’s Watch edition "Le Petit Prince". Check our Instagram Story to learn more'.